We’re often told to “know our worth”, but what does that mean when it comes to your career? It starts with understanding and articulating your professional advantage, the unique strengths, skills, and experiences that make you valuable in ways others can’t replicate.
Knowing what sets you apart means gaining the clarity that can help you grow, lead, and confidently navigate career decisions.
PCA stands for Professional Competitive Advantage and it’s one of the most overlooked tools in career development.
So, what is PCA in practical terms? It’s the distinctive combination of capabilities, mindset, and experience that makes you credible, capable, and compelling in your work. But here’s the reality: most people struggle to define it.
Why? Because your advantage often comes so naturally, you barely recognise it as a strength. Or, you’ve never had the language to articulate it beyond your job title or resume bullet points. That’s a problem, because not naming your advantage can hold you back when it matters most.
And for many women, that’s exactly where the challenge and the opportunity begin.
Knowing your professional advantage is about closing the gaps that still hold many women back at work. Even when qualifications, results, and potential are equal, women are often less visible in key career moments like performance reviews, job applications, and leadership decisions.
The gap isn’t rooted in capability but in perception, language, and advocacy.
Consider this:
These patterns don’t reflect a lack of ambition. They reflect a system where value too often goes unnamed and unnoticed. That’s why learning to define, communicate, and stand confidently in your professional advantage is a career strategy.
Your professional advantage doesn’t have to be dramatic or rare to be powerful. In fact, it’s often made up of the things you do consistently, quietly, and exceptionally well, the things others trust you for, even if you’ve never quite articulated them yourself.
Your strength might be:
You might think: “That’s just how I work.”, but that’s exactly the point: this is your advantage. Naming it turns instinct into strategy.
When you know your professional competitive advantage, you show up differently because you advocate for yourself with ease. You choose roles, projects, and environments that align with what you bring. And others begin to see and reflect your value, not just your effort. That’s the shift, and it starts by getting specific.
This is exactly what we guide you through in our Career Development Workshop, not by handing you a list of generic strengths, but by helping you ask better questions and introducing a framework designed to surface what makes you distinct.
You’ll walk away with fresh insight, clarity, and language to confidently articulate your Professional Competitive Advantage (PCA), not as something you need to invent, but as something that already exists within you. Our goal is to help you see it, own it, and use it strategically in your career.
If you’re a woman looking to lead, Katherine Moos is someone you’ll want to know.
Katherine brings over 25 years of experience in executive search and leadership advisory, having worked closely with global senior leaders and board members to help them shape their paths and step into impactful roles.
Before founding OLLMOO, Katherine served as a Senior Partner at Spencer Stuart, one of the world’s leading executive search and leadership advisory firms. During her time there, she advised senior leaders and boards across sectors, gaining deep insight into what it takes to grow into impactful leadership roles.
She also spent 20 years leading the Directors’ Forum at London Business School, one of Europe’s most established executive education programmes, supporting current and future board leaders through high-level development.
What sets Katherine apart is her deep commitment to helping women rise. She founded OLLMOO to close the gap for talented women who are too often overlooked, not due to a lack of potential, but a lack of visibility, tools, and support.
On 10 July in Berlin, you’ll have the chance to work directly with Katherine in a hands-on, interactive workshop focused on:
Exclusively for our Berlin workshop, you can upgrade your experience with the Mentorship Package – a unique opportunity for a personal 1:1 follow-up session with Katherine to reflect and build a tailored career strategy around your Professional Competitive Advantage.
This workshop is more than a learning session – it’s a space to invest in yourself, connect with like-minded professionals, and gain clarity on what truly sets you apart.
If you're based in Berlin or know someone who is, we’re inviting you to join us for “Future Women Leaders: Find Your Professional Competitive Advantage”, an evening designed to equip you with insight, strategy, and community.
📅 Thursday, 10th July
🕕 18:00–19:30 Workshop | 19:30–21:00 Garden networking
📍 Friedrichstraße 23b, 10969 Berlin
🎟️ Ticket Options:
• Workshop only: €45
• Workshop + Mentorship Package: €67 (Includes a 1:1 follow-up session with Katherine Moos)
Ask your employer about using your L&D budget – we’re happy to provide an invoice.
Reserve your place now or share this with someone ready to take their next career step.
We’re bringing this powerful experience online.
Join us for a virtual lunch & learn workshop: Career Accelerator: Spotlighting Your Professional Competitive Advantage. An interactive session designed to help you identify what sets you apart and start using it strategically in your career.
📅 Wednesday, 16th July 2025
🕐 13:00–14:00 CEST
🌐 Online via Microsoft Teams
🎟 Tickets Early bird: €14 | General admission: €18
Book your spot now and join us from wherever you are.
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