A brand new year is upon us and there is so much to look forward to in recruitment in 2024.
Looking back on 2023, we are proud to share that it was an amazing growth year for OLLMOO, seeing us launch our brand new website, growing our online community to now over 160 nationalities, hitting social media milestones of over 8000 followers on LinkedIn and expanding our internal global footprint with the addition of 4 team members from Egypt, Turkey, Zimbabwe and South Africa.
We remain committed to our mission to empower the next generation of women leaders. So we’re starting this year off by sharing some recruitment trends that you could see unfolding this year.
It is predicted that the use of technology will increase as recruiters aim to reduce the admin work load and streamline their overall workflows to allow better efficiency and efficacy in the recruitment process. Technology like applicant tracking systems (ATS’s) and recruiter automation like Recruiterflow have allowed recruiters to review CV’s, manage candidate and client pipelines, post jobs on multiple job boards simultaneously; all effectively reducing recruitment timelines. In a recent IBM report based on a survey of 3,000 global C-suite executives, the impact of generative AI and automation on the workforce has become a dominant subject. The report shows that 40% of executives believe a significant portion of the global workforce (approximately 1.4 billion individuals) will need reskilling within the next 3 years, highlighting the importance of reskilling programmes in recruitment.
2024 will see the introduction of more Gen-Z’s into the workforce. Gen-Z’s are known for their affinity for the digital world while at the same time being the generation who were at the forefront of social movements like Black Lives Matter, climate change and transgender rights. Gen-Z is a generation who are driven by money and who are well-known for having strong boundaries. Added to this, they’re also the generation known for using social media as a tool for change in the face of social uprisings. Amelia Henderson, in an article about the 7 characteristics of Gen-Z in 2023, aptly describes Gen-Z as “the first generation of “digital natives”, never knowing a world without the internet.”. All these traits will demand that the workforce be adaptable and flexible and will bring a fresh perspective to work-life politics.
Gen-Z’s are known for their affinity for the digital world while at the same time being the generation who were at the forefront of social movements.
The entry of Gen-Z into the professional world will undoubtedly force an increase in the demand for short-term, project-based work that still provides lucrative remuneration. Technological advancements like MS Teams and Zoom, are enabling more widespread, flexible and on-demand work opportunities that companies and individuals benefit from. A Harvard Business Review, Thriving in the Gig Economy found that “approximately 150 million people in North America and Western Europe now work as independent contractors, most of them in knowledge-intensive industries and creative occupations.”. This may have further implications for how recruiters approach talent and could bring about new trends in the type of benefits that we may see in 2024.
With a surge in the demand for skillsets that are rare, we may see a shift in the power dynamics within recruitment. In this ever-changing recruitment market, employee retention will become a key focus for many businesses. Candidates with sought-after skillsets are now in the position to leverage their employability forcing employers to recognise the importance of flexible work environments, raises, bonuses, benefits, mental health and upskill training.
Candidates with sought-after skillsets are now in the position to leverage their employability.
While 2023 still held much uncertainty in recruitment post-covid, 2024 is set to bring about significant, albeit positive, changes that suggest a proliferation in the power held by the candidates who are applying for jobs. That being said, now is likely the best time to start honing in on your rare skills and to start positioning yourself as an industry leader as the job market continues to change.
