In the age of social media, fluid working environments and ever-changing employment landscapes, it has become almost mandatory to network both online and in person. As the phrase goes: “you’re not working if you’re not networking” …
Networking refers to the exchange of information and ideas among people with a common profession or special interest. It has become a critical component of career advancement, offering many benefits that can significantly enhance your professional trajectory. Here are a few ways that networking can positively impact your career growth.
One of the biggest benefits of networking has always been access to job opportunities that are notadvertised publicly. In this way, positions are filled through referrals and personal connections rather than through the known job-hunting avenues. Second to this is the increased likelihood of being invited to conferences, online seminars, workshops and other career training programs that could unlock even more opportunities.
2. Gaining Access to Resources & Insights
Networking allows you to stay updated on industry trends, best practices, and emerging technologies. It creates a platform for peers to share insights that are not readily available through formal channels. It also opens the gateway for discussing challenges with experienced professionals which can lead to innovative solutions and new perspectives.
3. Accessing Mentorship & Professional Support
Establishing relationships with more experienced professionals equips junior professionals with valuable guidance, advice, and insights. Networking, by nature, gives you direct access to industry experts and mentors who can help you navigate career challenges and provide direction.On the other hand, networking with your peers can offer emotional support and camaraderie, which can be crucial during stressful periods.
4. Enhanced Credibility
Active networking helps to build your reputation within your industry. Being known as a knowledgeable and reliable professional who is present and engaged can often lead to increased recognition and trust. Trust is the key factor linked to increased opportunities, referrals and relationships that can be invaluable for career advancement. Positive endorsements from respected industry professionals can enhance your credibility and prospects to potential employers.
5. Overall Career Longevity & Stability
A robust professional network can provide a safety net in case of job loss or future career pivots. Knowing people invarious industries will open alternative career paths and widen the scope ofyour own career path, unveiling more perspectives, opportunities and people.
Another well-known (and possibly overused) saying in the corporate world is, “it’s all about WHO you know…”. Who you know not only has the potential to open new doors of opportunity but oftentimes creates doors that may not otherwise have existed. Relationship building is the golden key. But if you’re not the most sociable individual, then networking can seem like a daunting task. Here are some strategies to help you along the way, regardless of your industry.
· Be Authentic
Do not overthink it. Just be your honest self – you want to attractand associate with people who genuinely value you and your skill set. Being authentic is the best way to make sincere connections.
· Provide Value
Be open to sharing your own experiences, learnings and mistakes. Noone is perfect and sharing your own experiences will position you as a real person on a true learning and growth path. Networking is a two-way street afterall.
· Leverage Social Media
Platforms like LinkedIn and Instagram can be powerful tools for networking. Follow industry professionals and engage with their posts, join industry groups, and participate in discussions. This is the easiest way to connect and build very valuable relationships.
· Attend Events
The more relaxed people are, the better connections they make. Face-to-face interactions often build stronger connections than online ones,but online courses that allow interaction can be just as valuable.
Lastly, always follow- up when you have met someone new to reinforce your new connection. The power of networking is unmatched. By strategically building and maintaining a professional network,you can significantly enhance your career prospects and achieve long-term success. So, network to increase your net worth.
